According to our latest study on "Oral Care MarketForecast to 2028 – COVID-19 Impact and Global Analysis – by Product, Distribution Channel, and Geography," the market is expected to reach US$ 47,380.58 million by 2028 from US$ 36,273.14 million in 2020; it is expected to grow at a CAGR of 3.4% from 2021 to 2028. The oral care market growth is attributed to the rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, the pricing pressure faced by prominent players is expected to hamper the growth of the oral care market. The oral care market report also studies the ongoing opportunities and market trends that can significantly impact the market growth potential.
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Oral Care Market: Competition Landscape and Key Developments
Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline Plc.; Unilever; Johnson and Johnson Services, Inc.; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A.; and Church & Dwight, Inc. are among the key companies operating in the oral care market. These companies commonly adopt product launches and expansion strategies to expand their footprint worldwide. They also expand their respective product portfolios to meet the growing demand. The oral care market players offer innovative products to cater to changing customer demands across the world, which also permits them to maintain their brand name globally.
Some of the recent developments in the oral care market include:
In April 2021, Lion Corporation launched SYSTEMA Toothbrush Super Premium. The product has super-tapered bristles that can reach deep into the gingival sulcus and completely clean gum disease-causing plaque.
In March 2021, Colgate-Palmolive Company CL partnered with Philips to introduce electric toothbrushes in Latin America. The move came after both the companies discovered that the usage of electric toothbrush in Latin America is low.
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